About Ohey

Last updated: 2026-07-26

Ohey Inc is a small company in the United States. We build one thing, a website called RingMaster, and we are trying to build it in a way we could defend to anyone who asked, including a regulator, including you.

Why we exist

Most people who want to invest sensibly are handed one of two things. Either a wall of noise, where everybody sounds confident and nobody shows their work. Or a product so simple it never explains itself, so you never learn anything and you never know why you own what you own.

We wanted a third option. A short questionnaire, a portfolio that is chosen by rules you can read, the reasoning written out in plain words, and no part of it that requires you to trust a person's memory of how well they did.

What RingMaster actually does

It is a website. Nothing more mysterious than that.

1. You answer a short questionnaire: your goal, your comfort with risk, how long you plan to stay invested, the largest loss you could live with, your experience, whether your broker account can short, and a broad band for your account size.
2. Software maps those answers, by a fixed set of rules, onto ONE of a small, finite shelf of pre built model portfolios. We call each of them a book. A book is a list of holdings and the weight of each one.
3. You see the book, the weights, and why the rules sent you there.
4. You decide. If you act, you place every order yourself, in your own account, at your own broker.

The choice is one hundred percent software. Nobody here picks or adjusts a portfolio for any individual. We build and maintain the models for everyone, and then the rules run.

What we will not do

This list is not modesty. It is the shape of the company, and we designed it this way on purpose.

• We never hold your money or your securities. No custody.
• We never make a decision for you. No discretion.
• We never place an order. No execution, no auto trading, no mirroring, no connection to your broker.
• We never ask for your broker login, your account numbers, your bank details, or your Social Security number. We do not want them.
• We take no money from any broker. No referral fees, no rebates, no revenue share, no payment for order flow.

What is left is a subscription and nothing else. That keeps the incentives simple: you pay us for the product, or you do not, and there is no second stream of money pulling us somewhere else.

How we hold ourselves to it

Anyone can say they are honest. These are the four habits that make it checkable.

1. We publish before, not after

A book is published the evening before it would be acted on. It is timestamped when it goes out. Publishing first is the only version of this that means anything, because a portfolio shown after the fact proves nothing at all.

2. The record is append only

Once a book is published we do not edit it and we do not delete it. If we got something wrong, the wrong version stays where it is and the correction is added next to it. A record you can quietly rewrite is not a record.

3. We publish what we retired, not only what we kept

Most of what a research team tries does not survive. If we only ever showed you the survivors, you would be looking at a selection, not at our work. So when we retire something, we say so, and we say why. The graveyard is part of the story.

4. Nothing reaches the shelf until it passes our own check

Every book has to clear an internal certification before anyone is offered it. If it fails, it does not go on the shelf, and if something already on the shelf stops passing, it comes off and you are mapped to the closest certified alternative, with a note telling you that is what happened. One book in our documentation is defined and not currently offered for exactly this reason. We are not going to hint that it is about to change.

To be clear about what this is: our certification is our own standard, applied by us. It is not a regulatory approval and it is not a promise about the future.

Two things we say out loud that most firms do not

We publish no figures. There are none on this site, and we are not promising you a date when there will be. Anything we have ever discussed about how a strategy behaves is hypothetical or paper trading. It is not a record of client money, because we do not yet have advisory clients.

Every portfolio has a ceiling. A concentrated portfolio can only absorb so much money before the crowd inside it starts working against everyone in it. Selling more subscriptions is good for us and, past a point, bad for subscribers. We would rather cap or close a book and say why than sell past the ceiling and hope nobody notices.

Where we are today

Being plain about it:

• We filed our Form ADV with the SEC on 2026-01-05. The SEC came back with changes it wants to the filing, and we are working through them. Registration is not effective, and we will not act like it is.
• Checkout is closed. Nobody can subscribe and nobody can pay us. It opens only when registration is effective and our own live order checks have passed. Both, not either.
• Until then, everything here is educational and informational, and you are not our client.

We would rather move slowly and be able to point at this page in a year without wincing.

Who this is for, and who it is not for

It suits an adult in the United States who has a brokerage account, who is willing to place orders themselves, and who wants to understand what they own and why.

It does not suit someone who wants their account managed for them, someone who wants a guaranteed outcome, someone who would be in trouble if the money fell in value, or anyone under 18. If that is you, we are honestly not the right fit, and we would rather say so now.

Talk to us

One address reaches us, and a person reads it: [email protected]. Questions, disagreements, corrections and complaints are all welcome there. If you think something on this site is wrong or misleading, that is the most useful email you could send us.

Ohey Inc has filed a Form ADV with the SEC and is working to complete registration as an internet investment adviser. Registration is NOT yet effective. Until it is, nothing Ohey publishes is investment advice. Investing puts your money at risk and you can lose money, including all of the money you put in.