What this desk can and cannot tell you

Most people arrive with one question: what do I buy, and what do I sell? This page answers it head on, because a desk that goes quiet on that question reads as if it is hiding something. It is not.

At a glance

• What the book is. Each evening the firm publishes a short list of names, with a side for each and the reasoning. That list is the book. Trade Cards is where you read it.
• What the desk's view is. For any name in the scan the desk says whether it is bullish or bearish, over which time frame, and what the chart says against that. It says bullish or bearish in those words when you ask in those words.
• Where the view lives. The Read-out for one name, and the Desk Analyst column each evening. The Ask writes the full analysis, with the level against the view and the level with it.
• Who sees the book, and when. It depends on your plan, stated below.
• What the desk never does. It never writes about your own money, never states a figure its data does not carry, and never promises an outcome.
• Key difference. Every reader gets the same view of the same name on the same evening. Nothing here is written for one person.

Who sees the book, and when

Ohey Inc is not a registered investment adviser.

Members see tonight's whole book, sized, the same evening. Free accounts see the previous trading day's book, complete and sized.

The pane itself says which trading day you are looking at. A book from an earlier trading day is labelled with its date, so it is never mistaken for tonight's.

What you get today, whatever the plan

• The scan. Every name ranked tonight, in one table. On the free plan the model panes show the previous trading day, clearly dated.
• The view on one name. The Read-out gives the desk's side, whether the 45 and 20 trading day ranks agree, and the chart against it. The Ask writes the analysis: trend, momentum, volume, levels, options, analysts, headlines, and the options fit with its own entry and exit.
• The dates. When each covered company reports, and what it has filed.
• The options market. What option prices carry for a name, restated as observations. This is market data and is never held back.
• The record. What the book held on any past trading day, in Book History, and the same paper record on The Record pane and the public Record page. The Ask quotes that record when you ask how the book has done.

The three things the desk never does

• It never writes about your own money. Not your holdings, your plan, your tax or your position. The desk knows nothing about them and publishes the same read to everyone. Ask about a name and you get the view on the name.
• It never states a figure its data does not carry. Every level in the analysis comes from the chart and the option chain. The desk has no price model, so it has no price target of its own; an analysts' target is quoted as theirs.
• It never promises. A view is a view. No sentence says a price will do something, and no sentence says the firm is registered or holds anybody's money. The desk connects to no brokerage and places no order.

What it can tell you

• Where a name sits tonight, and whether the desk is bullish or bearish. Its rank at each time frame, whether the 45 and 20 trading day ranks agree, and how many trading days that reading has held. Then the desk's view: bullish or bearish, over which horizon.
• The levels to watch. Two prices drawn from the chart, with dates: the close against the view that would change the case, and the level with it.
• What the book holds. The names, the sides, the reasoning, and what changed since the trading day before.
• What the market has published about a name. Dates, filings, and the prices the options market sets.
• What the desk said on any past evening, and how the book has done. The record is kept and replayed, and the paper figures are quoted with the word paper beside each one.

Frequently asked questions

So is the book a list of what to buy? It is the list of names the firm published, with a side for each and the desk's reasoning. It is the firm's view, the same for every reader. What you do with it is your decision, and nothing on the desk places an order.

Why does the pane say the book is from an earlier trading day? Because that is the book your plan sees tonight. The date is printed so the two are never confused.

Can the assistant tell me what to buy? It states its view about any name you ask about, plainly: bullish or bearish, over which time frame, and why. It names the level against the view and the level with it, drawn from the desk's own figures. Every answer that carries a view closes with the same line, and every reader sees it. That line reads: Published research and education from Ohey Inc, the same for every reader, not personal advice. Investing involves risk of loss. What it will not do is answer about your own holdings, your own plan or your own money. Ask about those and it gives you the view on the name instead.

Is there a performance figure anywhere? Yes. Ohey publishes a paper track record on the Record page. Every figure there is paper trading, labelled hypothetical, with the coin flip beside every win rate and the misses left in. Ask the assistant how the book has done and it quotes those figures, with the word paper beside each one. Checking the record shows how to read the page.

Related panes

• Trade Cards, tonight's signals.
• Read-out, the desk's view on one name.
• Book History, the record.
• Rank Not Return, why every model number is a rank.
• The Plans and Billing guide, what a plan changes.