Consumer Discretionary

Booking Holdings (BKNG) options and signal

Figures as of 28 Sep 2026

BKNG is Booking Holdings, a Consumer Discretionary name the model ranks every trading day. The options figures are from the close on 28 Sep 2026. The model's figures are from 25 Sep 2026, one trading day behind the latest, as the Free plan shows them. Every model figure is paper trading.

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At a glance

FigureValueDate
Trade CardBear call spread, 18 Dec25 Sep
IV rank96 of 10028 Sep
At the money IV48.8%28 Sep
Priced move to 30 Oct13.4% down, 14.5% up28 Sep
Call wall and put wall162.4 and 16028 Sep
Signal and the desk's viewBearish signal, view bearish25 Sep
Last close163.8728 Sep
Next report27 Oct 202628 Sep

Trade Cards

On 25 Sep 2026 the Trade Card for BKNG was a bear call spread expiring 18 Dec 2026, paper trading.

FigureValue
SignalBearish, over 45 trading days
StrategyBear call spread, credit
LegsSell the 194 call, Buy the 200 call
Expiry18 Dec 2026, 84 days to expiry
LimitA credit of at least $0.60
Probability of profit71%, the option market's odds at expiry, from delta
Max loss$540 per contract
Max profit$60 per contract
Breakeven194.60
IV rank at that expiry94 of 100

Probability of profit is the option market's own odds from delta, not the model's.

Priced on the option chain at the close on 25 Sep 2026.

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

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Options Snapshot

BKNG's IV rank is 96 of 100 on 28 Sep 2026.

FigureValue
IV rank96 of 100
At the money IV48.8%, near month, 32 days
Put/call ratio, open interest1.69
Call open interest, strikes captured near the price93,500 contracts
Put open interest, strikes captured near the price158,000 contracts
Cost to trade at the moneyFair, 34.1% of the option's mid price

IV rank is where the at the money IV sits among BKNG's own weekly readings, 0 the lowest and 100 the highest.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Priced Range

On 28 Sep 2026, BKNG options priced a move of 13.4 percent down and 14.5 percent up by 30 Oct 2026.

ExpiryDaysDownUpRange
2 Oct 202644.9%4.6%155.86 to 171.33
9 Oct 2026117.7%7.0%151.27 to 175.37
23 Oct 20262510.4%10.7%146.87 to 181.37
30 Oct 20263213.4%14.5%141.97 to 187.57
20 Nov 20265316.1%17.3%137.47 to 192.17
18 Dec 20268119.6%25.1%131.77 to 204.97
19 Mar 202717232.6%32.2%110.37 to 216.57

The range is one standard deviation either side of the close of 163.87, as the option prices imply it.

A priced move restates option prices at the close and says nothing certain about where the price goes.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Gamma Map

On 28 Sep 2026, BKNG's call wall is the 162.4 strike and its put wall is the 160 strike.

FigureValue
Call wall, most open call gamma162.4
Put wall, most open put gamma160
Net dollar gamma, calls minus putsminus $15.86 million
Total dollar gamma, both sides$76.61 million
Close163.87

Dollar gamma is stated for a one percent move in the price.

Net is calls minus puts under the standard convention, not a record of who holds the contracts.

Net gamma changes sign at 4 strikes, so no single flip strike is named.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Volatility History

On 28 Sep 2026, BKNG's at the money IV is 48.8 percent against 20 day realized volatility of 40.1 percent.

FigureValue
At the money IV48.8%
Realized volatility, 20 trading days40.1%
Realized volatility, 60 trading days41.1%
IV against its own weekly recordHigh, in the top fifth
Weekly readings on record441, from 26 Jan 2018
Weeks the price moved more than the one week priced move32.9% of 252 weeks

Realized volatility is worked out from the daily closes the desk holds, not from the option chain.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Volatility Weather

On 28 Sep 2026, BKNG's at the money IV runs from 46.8 percent at 4 days to 43.9 percent at 172 days.

Days to expiryAt the money IV
446.8%
1146.2%
1860.8%
2540.3%
3952.0%
5346.2%
8145.0%
17243.9%

Near expiries price more volatility than far ones, an inverted term structure.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Volatility Smile

On 28 Sep 2026, at the 32 day expiry, BKNG's IV ten percent below the price sits 1.7 points below at the money IV.

Strike areaImplied volatilityAgainst at the money
10% below the price47.1%-1.7 points
At the money48.8%0.0 points
10% above the price47.6%-1.2 points

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Volatility Surface

On 28 Sep 2026, BKNG's surface spans 10 expiries out to 172 days, with IV from 39.6 to 196.1 percent near the price.

FigureValue
Expiries captured10
Nearest expiry2 Oct 2026, 4 days
Farthest expiry19 Mar 2027, 172 days
Points within 10% of the price, 7 days out or more178
Lowest IV among them39.6%
Highest IV among them196.1%

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Expiry Ladder

On 28 Sep 2026, BKNG has 10 captured expiries, from 2 Oct 2026 to 19 Mar 2027.

ExpiryDaysAt the money IVCall open interestPut open interest
2 Oct 2026446.8%3,2893,718
9 Oct 20261146.2%1,4292,695
16 Oct 20261860.8%17,1706,323
23 Oct 20262540.3%1,2941,286
30 Oct 20263248.8%609756
6 Nov 20263952.0%119150
20 Nov 20265346.2%11,2326,215
18 Dec 20268145.0%38,76730,822
15 Jan 202710944.4%14,60083,939
19 Mar 202717243.9%5,03321,856

Open interest is summed over the strikes captured near the price on each expiry.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Strike Table

On 28 Sep 2026, BKNG's largest open interest sits at the 150 strike, with 25,872 contracts across the captured expiries.

StrikeCall open interestPut open interestTotal
15022,1833,68925,872
162.415,10034915,449
1602,64812,25214,900
1704,4996,36510,864
1768509,78910,639
1643,9276,36310,290

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Since Yesterday

From 25 Sep 2026 to 28 Sep 2026, BKNG's at the money IV moved from 50.0 percent to 48.8 percent.

Figure25 Sep28 SepChange
At the money IV50.0%48.8%-1.3 points
Open interest, strikes captured near the price250,405251,302+897
Put/call ratio, open interest1.711.69-0.02

Open interest changes cannot identify buyers or sellers.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Changed Hands

On 28 Sep 2026, 27,007 BKNG option contracts traded, 0.5 times its own recent average.

FigureValue
Calls traded12,082
Puts traded14,925
Against its recent average0.5 times
Busier than0 of its last 20 trading days
Open interest, whole chain502,980 contracts
Volume to open interest0.05
Unusual volume flagNo

Traded volume and open interest are shown side by side and never combined. Open interest changes cannot identify buyers or sellers.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Positioning Replay

The replay holds 33 trading days of BKNG's option positioning, from 11 Aug 2026 to 28 Sep 2026.

DateCloseNet dollar gammaTop call strikeTop put strike
11 Aug 2026212.87$14.16 million210176
21 Sep 2026168.52minus $29.06 million175170
28 Sep 2026163.87minus $15.86 million162.4160

Each frame restates one nightly capture. Net is calls minus puts, a convention, not who holds the contracts.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Read-out

On 25 Sep 2026 the desk's view of BKNG was bearish, paper trading.

FigureValue
SideBearish at 45 trading days, signal on
Level above the close170.12, the swing high of 9 Sep 2026, a close past it runs against the view
Level below the close155.37, the swing low of 23 Sep 2026
The chartSits with the view
Strategy familyBear call spread (sell a call spread above the price)
Price targetNone. The desk has no price model.

The levels are prices the shares turned at on the chart, with the date of each.

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

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Rank by Timeframe

On 25 Sep 2026 BKNG sat at the 3rd percentile of the model's 45 trading day ranking, paper trading.

TimeframePercentileSide
10 trading days5 of 100Bearish
20 trading days5 of 100Bearish
45 trading days3 of 100Bearish

100 is the top of the ranking. A name in the middle three fifths is neutral.

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

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Timeframe Agreement

On 25 Sep 2026, 3 of 3 timeframes put BKNG on the bearish side, paper trading.

GroupTimeframesSideOn that side
Near10 day, 20 dayBearish2 of 2
Long45 dayBearish1 of 1

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

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Signal History

On 25 Sep 2026 BKNG's bearish signal began that trading day, paper trading.

Trading daySignal45 day percentile
25 Sep 2026Bearish3 of 100
24 Sep 2026None13 of 100
23 Sep 2026None14 of 100
22 Sep 2026None16 of 100
21 Sep 2026None48 of 100
18 Sep 2026None48 of 100
17 Sep 2026None27 of 100
16 Sep 2026Bearish4 of 100

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

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Sector Split

On 25 Sep 2026, 27 of 106 Consumer Discretionary names were bullish and 33 were bearish, paper trading.

SectorNamesBullishBearishNeutral
Consumer Discretionary106273346

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

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Price Chart

BKNG closed at 163.87 on 28 Sep 2026.

FigureValue
Last close163.87
Change over 5 trading days-2.8%
Change over 21 trading days-19.1%
Change over 63 trading days-10.2%
Change over 252 trading days-26.5%
52 week high225.00
52 week low150.14
20 day moving average175.76
50 day moving average190.89
200 day moving average183.68
RSI, 14 days34

Worked out from the desk's own daily bars, adjusted for share splits.

From the daily bars through 28 Sep 2026. Current on every plan.

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Earnings Radar

BKNG reports next on 27 Oct 2026, a date confirmed by the company.

FigureValue
Next report27 Oct 2026, after the close
DateConfirmed by the company
Move after the report of 4 Aug 2026+6.6%
Move after the report of 28 Apr 2026+0.3%
Move after the report of 18 Feb 2026-6.2%
Move after the report of 28 Oct 2025-0.9%

Earnings calendar as of 28 Sep 2026. Current on every plan.

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Short Volume

On 25 Sep 2026, 30.6 percent of BKNG's reported volume at the covered venues was marked short.

FigureValue
Short sale share, 25 Sep30.6%
Five day average28.5%
52 week median43.6%
Short interest, share of shares outstanding2.6% at the 15 Sep 2026 settlement
Days to cover2.6

Short sale volume counts trades marked short at the covered venues, mostly off exchange. It is not the same as short interest.

Short volume as of 25 Sep 2026. Current on every plan.

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Seasonality

In the 27 Septembers on record, BKNG's average change was minus 6.3 percent, and it rose in 40.7 percent of them.

MonthAverage changeMiddle changeShare of years upYears
September-6.3%-0.9%40.7%27
October+1.5%+2.0%55.6%27
November+2.0%+2.0%55.6%27

Each figure is a month end to month end change in past years. A past month says nothing certain about the next one.

Monthly history through 28 Sep 2026. Current on every plan.

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Headlines

The desk's news feeds carried 3 headlines naming BKNG in the 3 days to 28 Sep 2026.

FigureValue
Headlines in the window3
Latest28 Sep 2026

The titles are in the Headlines window, with the time each was published.

Headlines as of 28 Sep 2026. Current on every plan.

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Questions

What is BKNG's IV rank?
BKNG's IV rank is 96 of 100 on 28 Sep 2026.
What move are BKNG options pricing?
On 28 Sep 2026, BKNG options priced a move of 13.4 percent down and 14.5 percent up by 30 Oct 2026.
Where are BKNG's call wall and put wall?
On 28 Sep 2026, BKNG's call wall is the 162.4 strike and its put wall is the 160 strike.
What was the latest Trade Card for BKNG on the Free plan?
On 25 Sep 2026 the Trade Card for BKNG was a bear call spread expiring 18 Dec 2026, paper trading.
When does BKNG report earnings next?
BKNG reports next on 27 Oct 2026, a date confirmed by the company.

More Consumer Discretionary names

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