Consumer Discretionary

Williams-Sonoma Inc (WSM) options and signal

Figures as of 28 Sep 2026

WSM is Williams-Sonoma Inc, a Consumer Discretionary name the model ranks every trading day. The options figures are from the close on 28 Sep 2026. The model's figures are from 25 Sep 2026, one trading day behind the latest, as the Free plan shows them. Every model figure is paper trading.

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At a glance

Figure	Value	Date
IV rank	61 of 100	28 Sep
At the money IV	39.3%	28 Sep
Priced move to 16 Oct	8.8% down, 8.7% up	28 Sep
Call wall and put wall	250 and 210	28 Sep
Signal and the desk's view	No signal, view neutral	25 Sep
Last close	231.03	28 Sep
Next report	18 Nov 2026	28 Sep

Options Snapshot

WSM's IV rank is 61 of 100 on 28 Sep 2026.

Figure	Value
IV rank	61 of 100
At the money IV	39.3%, near month, 18 days
Put/call ratio, open interest	0.56
Call open interest, strikes captured near the price	5,470 contracts
Put open interest, strikes captured near the price	3,050 contracts
Cost to trade at the money	Fair, 22.0% of the option's mid price

IV rank is where the at the money IV sits among WSM's own weekly readings, 0 the lowest and 100 the highest.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Priced Range

On 28 Sep 2026, WSM options priced a move of 8.8 percent down and 8.7 percent up by 16 Oct 2026.

Expiry	Days	Down	Up	Range
16 Oct 2026	18	8.8%	8.7%	210.63 to 251.23
20 Nov 2026	53	16.6%	17.6%	192.63 to 271.73
18 Dec 2026	81	20.5%	21.0%	183.73 to 279.63
15 Jan 2027	109	22.7%	24.0%	178.63 to 286.53
19 Feb 2027	144	24.4%	26.8%	174.63 to 293.03
19 Mar 2027	172	27.6%	30.6%	167.23 to 301.83

The range is one standard deviation either side of the close of 231.03, as the option prices imply it.

A priced move restates option prices at the close and says nothing certain about where the price goes.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Gamma Map

On 28 Sep 2026, WSM's call wall is the 250 strike and its put wall is the 210 strike.

Figure	Value
Call wall, most open call gamma	250
Put wall, most open put gamma	210
Flip strike, where net gamma changes sign	225.67
Net dollar gamma, calls minus puts	$1.13 million
Total dollar gamma, both sides	$3.57 million
Close	231.03

Dollar gamma is stated for a one percent move in the price.

Net is calls minus puts under the standard convention, not a record of who holds the contracts.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Volatility History

On 28 Sep 2026, WSM's at the money IV is 39.3 percent against 20 day realized volatility of 28.5 percent.

Figure	Value
At the money IV	39.3%
Realized volatility, 20 trading days	28.5%
Realized volatility, 60 trading days	28.1%
IV against its own weekly record	In the middle
Weekly readings on record	865, from 8 Jan 2010
Weeks the price moved more than the one week priced move	25.4% of 252 weeks

Realized volatility is worked out from the daily closes the desk holds, not from the option chain.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Volatility Weather

On 28 Sep 2026, WSM's at the money IV runs from 39.3 percent at 18 days to 42.7 percent at 172 days.

Days to expiry	At the money IV
18	39.3%
53	46.4%
81	44.3%
109	42.6%
144	41.3%
172	42.7%

Far expiries price more volatility than near ones, an upward sloping term structure.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Volatility Smile

On 28 Sep 2026, at the 53 day expiry, WSM's IV ten percent below the price sits 0.7 points below at the money IV.

Strike area	Implied volatility	Against at the money
10% below the price	45.7%	-0.7 points
At the money	46.4%	0.0 points
10% above the price	43.5%	-2.9 points

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Volatility Surface

On 28 Sep 2026, WSM's surface spans 6 expiries out to 172 days, with IV from 38.9 to 48.2 percent near the price.

Figure	Value
Expiries captured	6
Nearest expiry	16 Oct 2026, 18 days
Farthest expiry	19 Mar 2027, 172 days
Points within 10% of the price, 7 days out or more	30
Lowest IV among them	38.9%
Highest IV among them	48.2%

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Expiry Ladder

On 28 Sep 2026, WSM has 6 captured expiries, from 16 Oct 2026 to 19 Mar 2027.

Expiry	Days	At the money IV	Call open interest	Put open interest
16 Oct 2026	18	39.3%	1,142	1,145
20 Nov 2026	53	46.4%	609	517
18 Dec 2026	81	44.3%	1,917	421
15 Jan 2027	109	42.6%	1,492	610
19 Feb 2027	144	41.3%	81	152
19 Mar 2027	172	42.7%	228	208

Open interest is summed over the strikes captured near the price on each expiry.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Strike Table

On 28 Sep 2026, WSM's largest open interest sits at the 250 strike, with 1,601 contracts across the captured expiries.

Strike	Call open interest	Put open interest	Total
250	1,558	43	1,601
210	55	807	862
240	637	169	806
260	716	9	725
230	455	263	718
300	673	0	673

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Since Yesterday

From 25 Sep 2026 to 28 Sep 2026, WSM's at the money IV moved from 37.4 percent to 39.3 percent.

Figure	25 Sep	28 Sep	Change
At the money IV	37.4%	39.3%	+1.9 points
Open interest, strikes captured near the price	8,393	8,522	+129
Put/call ratio, open interest	0.55	0.56	+0.01

Open interest changes cannot identify buyers or sellers.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Changed Hands

On 28 Sep 2026, 1,174 WSM option contracts traded, 0.9 times its own recent average.

Figure	Value
Calls traded	588
Puts traded	586
Against its recent average	0.9 times
Busier than	0 of its last 20 trading days
Open interest, whole chain	9,313 contracts
Volume to open interest	0.13
Unusual volume flag	No

Traded volume and open interest are shown side by side and never combined. Open interest changes cannot identify buyers or sellers.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Positioning Replay

The replay holds 33 trading days of WSM's option positioning, from 11 Aug 2026 to 28 Sep 2026.

Date	Close	Net dollar gamma	Top call strike	Top put strike
11 Aug 2026	250.59	$1.48 million	250	240
21 Sep 2026	227.16	$647,802	250	210
28 Sep 2026	231.03	$1.13 million	250	210

Each frame restates one nightly capture. Net is calls minus puts, a convention, not who holds the contracts.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Read-out

On 25 Sep 2026 the desk's view of WSM was neutral, paper trading.

Figure	Value
Side	Neutral at 45 trading days, no signal
Level above the close	234.33, the swing high of 22 Sep 2026
Level below the close	229.91, the swing low of 14 Sep 2026
Strategy family	Iron condor (sell both sides, defined risk)
Price target	None. The desk has no price model.

The levels are prices the shares turned at on the chart, with the date of each.

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

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Rank by Timeframe

On 25 Sep 2026 WSM sat at the 47th percentile of the model's 45 trading day ranking, paper trading.

Timeframe	Percentile	Side
10 trading days	67 of 100	Neutral
20 trading days	27 of 100	Neutral
45 trading days	47 of 100	Neutral

100 is the top of the ranking. A name in the middle three fifths is neutral.

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

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Timeframe Agreement

On 25 Sep 2026 WSM's near timeframes were neutral and its long timeframe was neutral, paper trading.

Group	Timeframes	Side	On that side
Near	10 day, 20 day	Neutral	0 of 2
Long	45 day	Neutral	0 of 1

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

Open Timeframe Agreement in RingMaster The Timeframe Agreement guide

Signal History

On 25 Sep 2026 WSM had carried no signal for at least 18 trading days, paper trading.

Trading day	Signal	45 day percentile
25 Sep 2026	None	47 of 100
24 Sep 2026	None	33 of 100
23 Sep 2026	None	22 of 100
22 Sep 2026	None	30 of 100
21 Sep 2026	None	61 of 100
18 Sep 2026	None	52 of 100
17 Sep 2026	None	68 of 100
16 Sep 2026	None	64 of 100

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

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Sector Split

On 25 Sep 2026, 27 of 106 Consumer Discretionary names were bullish and 33 were bearish, paper trading.

Sector	Names	Bullish	Bearish	Neutral
Consumer Discretionary	106	27	33	46

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

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Price Chart

WSM closed at 231.03 on 28 Sep 2026.

Figure	Value
Last close	231.03
Change over 5 trading days	+1.7%
Change over 21 trading days	-3.1%
Change over 63 trading days	-3.8%
Change over 252 trading days	+14.9%
52 week high	254.89
52 week low	165.51
20 day moving average	225.95
50 day moving average	232.89
200 day moving average	207.98
RSI, 14 days	52

Worked out from the desk's own daily bars, adjusted for share splits.

From the daily bars through 28 Sep 2026. Current on every plan.

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Earnings Radar

WSM reports next on 18 Nov 2026, a date worked out from past quarters.

Figure	Value
Next report	18 Nov 2026
Date	Worked out from past quarters

Earnings calendar as of 28 Sep 2026. Current on every plan.

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Short Volume

On 25 Sep 2026, 81.3 percent of WSM's reported volume at the covered venues was marked short.

Figure	Value
Short sale share, 25 Sep	81.3%
Five day average	77.9%
52 week median	76.3%

Short sale volume counts trades marked short at the covered venues, mostly off exchange. It is not the same as short interest.

Short volume as of 25 Sep 2026. Current on every plan.

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Seasonality

In the 23 Septembers on record, WSM's average change was plus 1.2 percent, and it rose in 56.5 percent of them.

Month	Average change	Middle change	Share of years up	Years
September	+1.2%	+1.2%	56.5%	23
October	-1.2%	-0.6%	47.8%	23
November	+3.7%	+2.0%	56.5%	23

Each figure is a month end to month end change in past years. A past month says nothing certain about the next one.

Monthly history through 28 Sep 2026. Current on every plan.

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Headlines

The desk's news feeds carried 2 headlines naming WSM in the 3 days to 28 Sep 2026.

Figure	Value
Headlines in the window	2
Latest	28 Sep 2026

The titles are in the Headlines window, with the time each was published.

Headlines as of 28 Sep 2026. Current on every plan.

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Questions

What is WSM's IV rank?: WSM's IV rank is 61 of 100 on 28 Sep 2026.
What move are WSM options pricing?: On 28 Sep 2026, WSM options priced a move of 8.8 percent down and 8.7 percent up by 16 Oct 2026.
Where are WSM's call wall and put wall?: On 28 Sep 2026, WSM's call wall is the 250 strike and its put wall is the 210 strike.
What was the desk's latest view of WSM on the Free plan?: On 25 Sep 2026 the desk's view of WSM was neutral, paper trading.
When does WSM report earnings next?: WSM reports next on 18 Nov 2026, a date worked out from past quarters.

More Consumer Discretionary names

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