Consumer Discretionary

Wayfair Inc. (W) options and signal

Figures as of 28 Sep 2026

W is Wayfair Inc., a Consumer Discretionary name the model ranks every trading day. The options figures are from the close on 28 Sep 2026. The model's figures are from 25 Sep 2026, one trading day behind the latest, as the Free plan shows them. Every model figure is paper trading.

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At a glance

FigureValueDate
IV rank48 of 10028 Sep
At the money IV64.1%28 Sep
Priced move to 30 Oct19.5% down, 19.0% up28 Sep
Call wall and put wall105 and 10028 Sep
Signal and the desk's viewNo signal, view bullish25 Sep
Last close98.6328 Sep
Next report27 Oct 202628 Sep

Options Snapshot

W's IV rank is 48 of 100 on 28 Sep 2026.

FigureValue
IV rank48 of 100
At the money IV64.1%, near month, 32 days
Put/call ratio, open interest1.18
Call open interest, strikes captured near the price54,300 contracts
Put open interest, strikes captured near the price64,200 contracts
Cost to trade at the moneyFair, 36.3% of the option's mid price

IV rank is where the at the money IV sits among W's own weekly readings, 0 the lowest and 100 the highest.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Priced Range

On 28 Sep 2026, W options priced a move of 19.5 percent down and 19.0 percent up by 30 Oct 2026.

ExpiryDaysDownUpRange
2 Oct 202646.0%6.7%92.72 to 105.21
9 Oct 2026119.4%10.5%89.33 to 109.03
23 Oct 20262514.7%16.1%84.13 to 114.53
30 Oct 20263219.5%19.0%79.43 to 117.33
18 Dec 20268128.6%31.9%70.43 to 130.13
15 Jan 202710931.0%34.5%68.03 to 132.63
19 Mar 202717239.2%43.9%59.93 to 141.93

The range is one standard deviation either side of the close of 98.63, as the option prices imply it.

A priced move restates option prices at the close and says nothing certain about where the price goes.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Gamma Map

On 28 Sep 2026, W's call wall is the 105 strike and its put wall is the 100 strike.

FigureValue
Call wall, most open call gamma105
Put wall, most open put gamma100
Net dollar gamma, calls minus putsminus $1.3 million
Total dollar gamma, both sides$13.76 million
Close98.63

Dollar gamma is stated for a one percent move in the price.

Net is calls minus puts under the standard convention, not a record of who holds the contracts.

Net gamma changes sign at 4 strikes, so no single flip strike is named.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Volatility History

On 28 Sep 2026, W's at the money IV is 64.1 percent against 20 day realized volatility of 49.3 percent.

FigureValue
At the money IV64.1%
Realized volatility, 20 trading days49.3%
Realized volatility, 60 trading days76.8%
IV against its own weekly recordIn the middle
Weekly readings on record599, from 24 Oct 2014
Weeks the price moved more than the one week priced move30.5% of 236 weeks

Realized volatility is worked out from the daily closes the desk holds, not from the option chain.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Volatility Weather

On 28 Sep 2026, W's at the money IV runs from 60.8 percent at 4 days to 61.0 percent at 172 days.

Days to expiryAt the money IV
460.8%
1157.6%
1857.2%
2558.0%
5367.4%
8162.6%
10959.9%
17261.0%

Near and far expiries price about the same volatility, a flat term structure.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Volatility Smile

On 28 Sep 2026, at the 32 day expiry, W's IV ten percent below the price sits 2.8 points above at the money IV.

Strike areaImplied volatilityAgainst at the money
10% below the price66.9%+2.8 points
At the money64.1%0.0 points
10% above the price66.0%+1.9 points

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Volatility Surface

On 28 Sep 2026, W's surface spans 10 expiries out to 172 days, with IV from 50.8 to 69.6 percent near the price.

FigureValue
Expiries captured10
Nearest expiry2 Oct 2026, 4 days
Farthest expiry19 Mar 2027, 172 days
Points within 10% of the price, 7 days out or more101
Lowest IV among them50.8%
Highest IV among them69.6%

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Expiry Ladder

On 28 Sep 2026, W has 10 captured expiries, from 2 Oct 2026 to 19 Mar 2027.

ExpiryDaysAt the money IVCall open interestPut open interest
2 Oct 2026460.8%1,6811,640
9 Oct 20261157.6%850687
16 Oct 20261857.2%5,5783,548
23 Oct 20262558.0%1,595724
30 Oct 20263264.1%1894,179
20 Nov 20265367.4%6,05411,512
18 Dec 20268162.6%10,1754,710
15 Jan 202710959.9%25,27521,697
19 Feb 202714458.6%572140
19 Mar 202717261.0%2,33615,375

Open interest is summed over the strikes captured near the price on each expiry.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Strike Table

On 28 Sep 2026, W's largest open interest sits at the 105 strike, with 13,998 contracts across the captured expiries.

StrikeCall open interestPut open interestTotal
10510,6633,33513,998
1001,43910,74612,185
703,3607,73211,092
852,8977,30410,201
752,4637,62110,084
1155,3772,9728,349

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Since Yesterday

From 25 Sep 2026 to 28 Sep 2026, W's at the money IV moved from 55.1 percent to 64.1 percent.

Figure25 Sep28 SepChange
At the money IV55.1%64.1%+9.0 points
Open interest, strikes captured near the price116,946118,517+1,571
Put/call ratio, open interest1.181.18-0.00

Open interest changes cannot identify buyers or sellers.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Changed Hands

On 28 Sep 2026, 7,650 W option contracts traded, 0.8 times its own recent average.

FigureValue
Calls traded4,269
Puts traded3,381
Against its recent average0.8 times
Busier than1 of its last 20 trading days
Open interest, whole chain152,023 contracts
Volume to open interest0.05
Unusual volume flagNo

Traded volume and open interest are shown side by side and never combined. Open interest changes cannot identify buyers or sellers.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Positioning Replay

The replay holds 33 trading days of W's option positioning, from 11 Aug 2026 to 28 Sep 2026.

DateCloseNet dollar gammaTop call strikeTop put strike
11 Aug 2026103.20$2.94 million100100
21 Sep 2026104.95$812,345105100
28 Sep 202698.63minus $1.3 million105100

Each frame restates one nightly capture. Net is calls minus puts, a convention, not who holds the contracts.

From the option chain at the close on 28 Sep 2026. Current on every plan.

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Read-out

On 25 Sep 2026 the desk's view of W was bullish, paper trading.

FigureValue
SideBullish at 45 trading days, no signal
Level above the close100.34, the swing high of 18 Sep 2026
Level below the close96.49, the swing low of 10 Sep 2026, a close past it runs against the view
The chartSits against the view
Strategy familyBull call spread (buy a call spread)
Price targetNone. The desk has no price model.

The levels are prices the shares turned at on the chart, with the date of each.

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

Open Read-out in RingMasterThe Read-out guide

Rank by Timeframe

On 25 Sep 2026 W sat at the 82nd percentile of the model's 45 trading day ranking, paper trading.

TimeframePercentileSide
10 trading days90 of 100Bullish
20 trading days88 of 100Bullish
45 trading days82 of 100Bullish

100 is the top of the ranking. A name in the middle three fifths is neutral.

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

Open Rank by Timeframe in RingMasterThe Rank by Timeframe guide

Timeframe Agreement

On 25 Sep 2026, 3 of 3 timeframes put W on the bullish side, paper trading.

GroupTimeframesSideOn that side
Near10 day, 20 dayBullish2 of 2
Long45 dayBullish1 of 1

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

Open Timeframe Agreement in RingMasterThe Timeframe Agreement guide

Signal History

On 25 Sep 2026 W had carried no signal for 10 trading days, paper trading.

Trading daySignal45 day percentile
25 Sep 2026None82 of 100
24 Sep 2026None73 of 100
23 Sep 2026None56 of 100
22 Sep 2026None70 of 100
21 Sep 2026None95 of 100
18 Sep 2026None89 of 100
17 Sep 2026None81 of 100
16 Sep 2026None58 of 100

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

Open Signal History in RingMasterThe Signal History guide

Sector Split

On 25 Sep 2026, 27 of 106 Consumer Discretionary names were bullish and 33 were bearish, paper trading.

SectorNamesBullishBearishNeutral
Consumer Discretionary106273346

Paper trading. The model's figures from 25 Sep 2026, one trading day behind, as the Free plan shows them.

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Price Chart

W closed at 98.63 on 28 Sep 2026.

FigureValue
Last close98.63
Change over 5 trading days-6.0%
Change over 21 trading days-6.1%
Change over 63 trading days+3.1%
Change over 252 trading days+16.1%
52 week high119.98
52 week low55.60
20 day moving average100.16
50 day moving average99.07
200 day moving average88.16
RSI, 14 days47

Worked out from the desk's own daily bars, adjusted for share splits.

From the daily bars through 28 Sep 2026. Current on every plan.

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Earnings Radar

W reports next on 27 Oct 2026, a date worked out from past quarters.

FigureValue
Next report27 Oct 2026, before the open
DateWorked out from past quarters
Move after the report of 4 Aug 2026+30.0%
Move after the report of 30 Apr 2026+2.5%
Move after the report of 28 Jan 2026-1.1%
Move after the report of 1 May 2025+3.5%

Earnings calendar as of 28 Sep 2026. Current on every plan.

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Seasonality

In the 11 Septembers on record, W's average change was minus 0.9 percent, and it rose in 36.4 percent of them.

MonthAverage changeMiddle changeShare of years upYears
September-0.9%-1.9%36.4%11
October-7.4%-14.8%36.4%11
November+3.3%+1.3%58.3%12

Each figure is a month end to month end change in past years. A past month says nothing certain about the next one.

Monthly history through 28 Sep 2026. Current on every plan.

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Headlines

The desk's news feeds carried 1 headline naming W in the 3 days to 28 Sep 2026.

FigureValue
Headlines in the window1
Latest27 Sep 2026

The titles are in the Headlines window, with the time each was published.

Headlines as of 28 Sep 2026. Current on every plan.

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Questions

What is W's IV rank?
W's IV rank is 48 of 100 on 28 Sep 2026.
What move are W options pricing?
On 28 Sep 2026, W options priced a move of 19.5 percent down and 19.0 percent up by 30 Oct 2026.
Where are W's call wall and put wall?
On 28 Sep 2026, W's call wall is the 105 strike and its put wall is the 100 strike.
What was the desk's latest view of W on the Free plan?
On 25 Sep 2026 the desk's view of W was bullish, paper trading.
When does W report earnings next?
W reports next on 27 Oct 2026, a date worked out from past quarters.

More Consumer Discretionary names

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